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The Growth Intersect: A Practical View of the Connections That Drive Growth
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Publisher: Independently Published
Pages: 158
Weight: 0.48
Height: 0.34 Width: 6.00 Depth: 9.00
Language: English
Growth rarely breaks down because organizations lack smart people, good ideas, or capable teams. It breaks down in the spaces between them.
Most businesses are organized into functions: marketing, sales, product, technology, operations, customer experience, data, and people. Each can be performing well on its own while growth still falls short.
The Growth Intersect offers a practical way to look at what happens between those functions-and at the connections that can determine whether an idea becomes an outcome.
Drawing on observations from e-commerce, consumer brands, digital transformation, consulting, entrepreneurship, and the rise of AI, Brian Albert explores how growth is increasingly shaped by intersections: between people and technology, data and judgment, marketing and commerce, strategy and execution, and customer expectations and business reality.
This isn't a rigid methodology or another formula for growth. It's a way of seeing the business differently-putting the desired outcome at the center and examining the forces and connections around it.
Because sometimes the answer isn't doing more. It's seeing what hasn't been connected.
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