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Green Advertising and the Reluctant Consumer
Paperback
AccountingGeneral ReferenceLinguistics
ISBN13: 9781032930145
Publisher: Routledge
Published: Oct 14 2024
Pages: 146
Weight: 0.76
Height: 0.31 Width: 8.25 Depth: 11.00
Language: English
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research.
This book was originally published as a special issue of the Journal of Advertising.
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