Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Greek Whisky: The Localization of a Global Commodity

Greek Whisky: The Localization of a Global Commodity

Bampilis, Tryfon

Hardcover

Series: Food, Nutrition, and Culture, Book 1

AnthropologyAgriculture

ISBN10: 0857458779
ISBN13: 9780857458773
Publisher: Berghahn Books
Published: Apr 1 2013
Pages: 268
Weight: 1.10
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English

In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of Greekness, national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style, and an antidomestic masculine mentality.

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