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Golf Business and Management: A Global Introduction
Hardcover
ISBN13: 9781138957169
Publisher: Routledge
Published: Jul 20 2017
Pages: 292
Weight: 1.47
Height: 0.69 Width: 6.69 Depth: 9.61
Language: English
This is the first book to introduce the fundamentals of golf business and management, covering key topics such as governance, participation, media, club management, sponsorship and retail, at elite and non-elite levels. With a section exploring the development of golf on every continent, this is vital reading for any golf-related degree course.
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