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Go Figure! New Directions in Advertising Rhetoric

Go Figure! New Directions in Advertising Rhetoric

Hardcover

EconomicsTechnology & Engineering

ISBN10: 076561801X
ISBN13: 9780765618016
Publisher: Routledge
Published: Dec 15 2007
Pages: 336
Weight: 1.35
Height: 0.94 Width: 6.40 Depth: 9.25
Language: English
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric.

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Economics