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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Globalization or Regionalization of the European Car Industry?

Globalization or Regionalization of the European Car Industry?

Freyssenet, M.
Shimizu, K.
Volpato, G.

Paperback

Business GeneralEconomicsManagement

ISBN10: 1349722375
ISBN13: 9781349722372
Publisher: Palgrave
Published: Apr 15 2003
Pages: 275
Weight: 0.76
Height: 0.62 Width: 5.50 Depth: 8.50
Language: English
The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the European car industry.

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