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Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
Hardcover
Investing & FinanceManagementMarketing
ISBN13: 9781137333315
Publisher: Springer Nature
Published: Nov 19 2013
Pages: 181
Weight: 0.75
Height: 0.70 Width: 5.50 Depth: 8.50
Language: English
1 different editions
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