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Global Strategies and Local Realities: The Auto Industry in Emerging Markets

Global Strategies and Local Realities: The Auto Industry in Emerging Markets

Paperback

Business GeneralEconomicsGeneral Sociology

ISBN10: 1349422509
ISBN13: 9781349422500
Publisher: Palgrave
Published: Jan 1 2000
Pages: 272
Weight: 0.84
Height: 0.67 Width: 5.50 Depth: 8.50
Language: English
This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.

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