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The Global News Challenge: Market Strategies of International Broadcasting Organizations in Developing Countries
Paperback
Series: Routledge Advances in Internationalizing Media Studies
Writing InstructionGeneral Sociology
ISBN13: 9781138689435
Publisher: Routledge
Published: Apr 27 2016
Pages: 204
Weight: 0.62
Height: 0.44 Width: 6.00 Depth: 9.00
Language: English
The Global News Challenge tackles one of the timeliest topics in mass communication today-the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.
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The Global News Challenge: Market Strategies of International Broadcasting Organizations in Developing Countries
Geniets, Anne
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