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The Global News Challenge: Market Strategies of International Broadcasting Organizations in Developing Countries
Hardcover
Series: Routledge Advances in Internationalizing Media Studies, Book 10
Writing InstructionGeneral Sociology
ISBN13: 9780415640664
Publisher: Routledge
Published: Apr 4 2013
Pages: 188
Weight: 0.95
Height: 0.70 Width: 6.30 Depth: 9.10
Language: English
The Global News Challenge tackles one of the timeliest topics in mass communication today-the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.
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The Global News Challenge: Market Strategies of International Broadcasting Organizations in Developing Countries
Geniets, Anne
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