Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Global Markets and Global Impact of Sports: SportsWorld

Global Markets and Global Impact of Sports: SportsWorld

Nauright, John
Zipp, Sarah

Paperback

Series: Sport in the Global Society - Contemporary Perspectives

Business GeneralSports General

ISBN10: 0367585898
ISBN13: 9780367585891
Publisher: Routledge
Published: Jun 30 2020
Pages: 174
Weight: 0.69
Height: 0.40 Width: 6.85 Depth: 9.69
Language: English

This book is a concept we use to explain the invasive and pervasive role of sport in global society and in each country around the world. From the origins of modern sports to today, sports have become more and more commercial, global, and universally understood as important parts of economies, cultures, and political debates. The 2018 thawing of relations on the Korean Peninsula, and between North Korea and the USA, can be attributed in part to the inclusive practices of the Winter Olympics; yet the Russian doping scandal and the ramifications from that suggest that a new Cold War in sport has emerged which is played out in social media as well as in diplomatic circles. Beyond the elite levels, however, sport is key to social identification and cultural capital building, and for social integration. Regardless of how we view sport, it is clear that it is a powerful social technology with the ability to transform society and influence political and economic debates.

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