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The Global Economics of Sport
Paperback
EconomicsMarketingSports General
ISBN13: 9780415586191
Publisher: Routledge
Published: Jun 21 2012
Pages: 134
Weight: 0.50
Height: 0.40 Width: 6.10 Depth: 9.10
Language: English
This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. In doing so, the book draws on case studies from the UK, Europe, North America and beyond. This book is essential reading for any student or professional with an interest in the economics of sport.
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