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Gifts, Romance, and Consumer Culture
Hardcover
Series: Routledge Interpretive Marketing Research
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781138500709
Publisher: Routledge
Published: Sep 17 2018
Pages: 262
Weight: 1.27
Height: 0.80 Width: 6.30 Depth: 9.20
Language: English
This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct
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