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Warum die Sender Netflix nicht schlagen können: Spekulationen über den OTT-Dienst in den USA
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ISBN10: 620778829X
ISBN13: 9786207788293
Publisher: Verlag Unser Wissen
Published: Jul 14 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786207788293
Publisher: Verlag Unser Wissen
Published: Jul 14 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: German
In dem Buch wird die Frage gestellt, warum die etablierten audiovisuellen Anbieter in den USA die Initiative bei OTT-Fernsehdiensten an Emporkömmlinge wie Netflix abgegeben haben, während die Marktführer in Japan und Korea viel eifriger innoviert und OTT-Dienste übernommen haben. Mit anderen Worten: Warum fand die Innovation im Zentrum der Mediensysteme in Japan und Südkorea statt und trug zur Verfestigung der Marktführer bei, während sie in den USA am Rande des Systems stattfand und den Status quo bedrohte?
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