Sign-In
Cart
Der Verkaufspreis in Der Industrie: Die Marketingpraxis Für Die Bestimmung Der Preisobergrenze
Paperback
Please select the version of book you would like to purchase.
ISBN10: 3409360611
ISBN13: 9783409360616
Publisher: Springer Nature
Published: Jan 1 1974
Pages: 233
Weight: 0.86
Height: 0.51 Width: 6.69 Depth: 9.61
Language: German
ISBN13: 9783409360616
Publisher: Springer Nature
Published: Jan 1 1974
Pages: 233
Weight: 0.86
Height: 0.51 Width: 6.69 Depth: 9.61
Language: German
Im Vergleich mit anderen europaischen Landem und besonders mit amerikanischen Untemehmen zeigt die Gewinnerzielung deutscher Untemehmen ein ungiinstiges Bild. Da Effizienz und Qualitat deutscher Produktion weltweit anerkannt sind, muB - gischerweise die Schwache in der Preisbestimmung liegen. Die eindeutige Kostenorien- tierung der Preisbestimmung in Deutschland ist fiir den Marketingpraktiker, der von Briissel aus die europaische und nordamerikanische Situation iiberblicken kann, auf- fallend. Den Kaufer eines Gutes interessieren nicht die Herstellungskosten. Er erwirbt einen subjektiven Wert durch Hergabe eines entsprechenden Geldbetrages. Es gilt, diese sub- jektiven Wertvorstellungen zu ermitteln und den Preis entsprechend der gewiinschten, optimalen Absatzmenge zu bestimmen. Nur so laBt sich die Umsatzrentabilitat und damit auch die Rentabilitat des investierten Kapitals optimieren. Aus einem weiteren Grund gewinnt die Bestimmung der Preisobergrenze vor aHem bei Neueinfiihrungen und im Zusammenhang mit dem sehr entscheidenden Marketing- instrument des up-trading* an Bedeutung. Der Trend zur Einengung des unterneh- merischen Entscheidungsspielraumes zugunsten der Offentlichkeit wird immer ausge- pragter. Obwohl im Ergebnis erwiesenermaBen vollig nutzlos, werden die Politiker das Instrument nPreisstopp nicht mehr aus der Hand legen. Angesichts dieser Situation kann eine falsche Preisbestimmung bei der Einfiihrung sich bald als fatal herausstellen. Der Spielraum fiir up-trading bleibt eingeengt.
Also in
Economics
Family, Fields, and Ancestors: Constancy and Change in China's Social and Economic History, 1550-1949
Eastman, Lloyd E.
Paperback
$169.49
1929: Inside the Greatest Crash in Wall Street History--And How It Shattered a Nation
Sorkin, Andrew Ross
Hardcover
From $19.99
Planet Money: A Guide to the Economic Forces That Shape Your Life
Hosts of Npr's Planet Money
Mayyasi, Alex
Hardcover
$26.99
1873: The Rothschilds, the First Great Depression, and the Making of the Modern World
Ahamed, Liaquat
Hardcover
$30.40
What Happened to Liberal Democracy?: Remaking a Politics of Shared Prosperity
Acemoglu, Daron
Hardcover
$28.80
How to Get Rich in American History: 300 Years of Financial Advice That Worked (& Didn't)
Moore Phd, Joseph S.
Hardcover
$28.80
Capitalism for All: Inclusive Economics and the Future-Proofing of America
Bryant, John Hope
Hardcover
$26.60
Moral Economics: From Prostitution to Organ Sales, What Controversial Transactions Reveal about How Markets Work
Roth, Alvin E.
Hardcover
$31.50
Soccernomics (2026 World Cup Edition): Why European Men and American Women Usually Win--And American Men Don't (Yet)
Kuper, Simon
Szymanski, Stefan
Paperback
$20.89
Yuppies: The Bankers, Lawyers, Joggers, and Gourmands Who Conquered New York
Gottlieb, Dylan
Hardcover
$30.40
Market Wizards: The Next Generation: The World's Top Young Traders Reveal How They Beat the Market
Coyle, George F.
Schwager, Jack D.
Hardcover
$33.25
Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System--and Themselves
Sorkin, Andrew Ross
Paperback
$21.85
The Price of Democracy: The Revolutionary Power of Taxation in American History
Williamson, Vanessa S.
Hardcover
$30.40
The Age of Extraction: How Tech Platforms Conquered the Economy and Threaten Our Future Prosperity
Wu, Tim
Hardcover
From $17.99
How to Win a Trade War: An Optimistic Guide to an Anxious Global Economy
Keynes, Soumaya
Bown, Chad P.
Hardcover
$28.50
House of Fidelity: The Rise of the Johnson Dynasty and the Company That Changed American Investing
Baer, Justin
Hardcover
$29.25
Against Tech Oligarchy: Worker Resistance in the World's Most Powerful Industry
Redwine, Clarissa
Tan, Js
Hardcover
$26.55
The Middle-Class New Deal: Restoring Upward Mobility and the American Dream
Dickerson, A. Mechele
Paperback
$29.94
1929: Inside the Greatest Crash in Wall Street History--And How It Shatteredâ a Nation (Large Print Edition)
Sorkin, Andrew Ross
Paperback
$35.15
Why Nations Fail: The Origins of Power, Prosperity, and Poverty
Acemoglu, Daron
Robinson, James A.
Paperback
$23.75
Who Gets What -- And Why: The New Economics of Matchmaking and Market Design
Roth, Alvin E.
Paperback
$17.10
Freakonomics Twentieth Anniversary Edition: A Rogue Economist Explores the Hidden Side of Everything
Levitt, Steven D.
Dubner, Stephen J.
Paperback
$18.99
5 Steps to a 5: AP Microeconomics 2027: Practice AP Tests + AP Content Review + Digital Exams
Dodge, Eric R.
Paperback
$27.85
It's on You: How Corporations and Behavioral Scientists Have Convinced Us That We're to Blame for Society's Deepest Problems
Loewenstein, George
Chater, Nick
Hardcover
$28.80
The Invisible Hand of Maria Edgeworth: How a Nineteenth-Century Novelist Taught the World Economics
Smialek, Jeanna
Hardcover
$30.40
A History of the United States in Five Crashes: Stock Market Meltdowns That Defined a Nation
Nations, Scott
Paperback
$18.04
Broken Money: Why Our Financial System is Failing Us and How We Can Make it Better
Alden, Lyn
Paperback
$22.79
How Africa Works: Success and Failure on the World's Last Developmental Frontier
Studwell, Joe
Hardcover
$28.80
Principles for Dealing with the Changing World Order: Why Nations Succeed and Fail
Dalio, Ray
Hardcover
From $14.99
Strong Towns: A Bottom-Up Revolution to Rebuild American Prosperity
Marohn, Charles L., Jr.
Hardcover
$24.70
Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty
Banerjee, Abhijit V.
Duflo, Esther
Paperback
$18.99
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Ariely, Dan
Paperback
From $10.99
Baby Steps Millionaires: How Ordinary People Built Extraordinary Wealth--And How You Can Too
Ramsey, Dave
Hardcover
$30.39
Blood and Treasure: The Economics of Conflict from the Vikings to the Modern Era
Weldon, Duncan
Hardcover
$30.40
Our Dollar, Your Problem: An Insider's View of Seven Turbulent Decades of Global Finance, and the Road Ahead
Rogoff, Kenneth
Paperback
$19.00
Abundancia: Cómo Construimos Un Mundo Mejor Abundance (Spanish Edition)
Klein, Ezra
Thompson, Derek
Paperback
$20.89
The Winner's Curse: Behavioral Economics Anomalies, Then and Now
Thaler, Richard H.
Imas, Alex
Hardcover
$28.50
How Adam Smith Can Change Your Life: An Unexpected Guide to Human Nature and Happiness
Roberts, Russ
Paperback
$16.15
Financial Literacy for All: Disrupting Struggle, Advancing Financial Freedom, and Building a New American Middle Class
Bryant, John Hope
Paperback
$17.10
Vulture Capitalism: Corporate Crimes, Backdoor Bailouts, and the Death of Freedom /]Cby Grace Blakeley
Blakeley, Grace
Paperback
$18.99
Louder Than Words: Take Your Career from Average to Exceptional with the Hidden Power of Nonverbal Intelligence
Navarro, Joe
Poynter, Toni Sciarra
Paperback
$18.04
Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain
Levitt, Steven D.
Dubner, Stephen J.
Paperback
$18.04
The Banker Who Made America: Thomas Willing and the Rise of the American Financial Aristocracy, 1731-1821
Vague, Richard
Hardcover
$33.25
The Capital Order: How Economists Invented Austerity and Paved the Way to Fascism
Mattei, Clara E.
Paperback
$21.38
Princes and Thieves: Jared Kushner and Mohamed Bin Zayed's Secret Plot to Remake the Middle East
Cole, Matthew
Hardcover
$28.50
The Invention of Infinite Growth: How Economists Came to Believe a Dangerous Delusion
Jones, Christopher F.
Hardcover
$30.88
Crack-Up Capitalism: Market Radicals and the Dream of a World Without Democracy
Slobodian, Quinn
Paperback
$18.99
The Great Global Transformation: The United States, China, and the Remaking of the World Economic Order
Milanovic, Branko
Hardcover
$28.50
A Capitalist Manifesto: Understanding The Market Economy And Defending Liberty
Wolfram, Gary
Paperback
$18.00
Talking to My Daughter about the Economy: Or, How Capitalism Works--And How It Fails
Varoufakis, Yanis
Paperback
$14.00
Economics in One Lesson: The Shortest and Surest Way to Understand Basic Economics
Hazlitt, Henry
Paperback
$19.00
Power and Progress: Our Thousand-Year Struggle Over Technology and Prosperity
Johnson, Simon
Acemoglu, Daron
Paperback
$21.84
Burned by Billionaires: How Concentrated Wealth and Power Are Ruining Our Lives and Planet
Collins, Chuck
Hardcover
$26.59
The Best Decisions You'll Ever Make: An Economist's Guide to Saving Time, Making Money, and Living Well
Altman, Daniel
Hardcover
$29.45
Credit to the Nation: Eastern European Jewish Immigrant Bankers and the Shaping of American Finance, 1873-1930
Kobrin, Rebecca
Hardcover
$42.00
The Triumph of Economic Freedom: Debunking the Seven Great Myths of American Capitalism
Boudreaux, Donald J.
Gramm, Phil
Hardcover
$28.50
The World Order - Our Secret Rulers: A Study in the Hegemony of Parasitism
Mullins, Eustace
Paperback
$33.75
The Power of Creative Destruction: Economic Upheaval and the Wealth of Nations
Antonin, Céline
Bunel, Simon
Aghion, Philippe
Paperback
$18.95
The Lords of Easy Money: How the Federal Reserve Broke the American Economy
Leonard, Christopher
Paperback
$18.99
Small Startup Cities: How to Build a Thriving Startup Ecosystem in a Small City
Halaby, Dominique
Paperback
$17.99
9 Hábitos Japoneses Que Cambiarán Tu Vida / 9 Japanese Habits That Will Change Your Life
Rodríguez, Andrea
Paperback
$18.00
Our Dollar, Your Problem: An Insider's View of Seven Turbulent Decades of Global Finance, and the Road Ahead
Rogoff, Kenneth
Hardcover
$42.00
Shapers and Founders: The Untold Stories of Asia's Extraordinary Owner-Ceos
Kumra, Gautam
Lim, Cheryl
SenGupta, Joydeep
Hardcover
$33.25
The World's Worst Bet: How the Globalization Gamble Went Wrong (and What Would Make It Right)
Lynch, David J.
Hardcover
$30.40
The Madness of Markets: Why Smart Investors Make Crazy Decisions--And How to Exploit Them
Edmans, Alex
Hardcover
$30.40
AP Microeconomics/Macroeconomics Premium, Eighth Edition: Prep Book with 4 Practice Tests + Comprehensive Review + Online Practice (2026)
Kacapyr, Elia, PH. D.
Redelsheimer, James, M. a.
Musgrave, Frank, PH. D.
Paperback
$21.84
Great American Investments: A History of the Bold Initiatives That Shaped a Nation
Ellis, Charles D.
Hardcover
$28.50
The Mismeasurement of America: How Outdated Government Statistics Mask the Economic Struggle of Everyday Americans
Ludwig, Gene
Hardcover
From $17.99
The Wealth of Nations: The Economics Classic - A Selected Edition for the Contemporary Reader
Smith, Adam
Hardcover
$16.14
A Century of Plenty: A Story of Progress for Generations to Come
Bradley, Chris
Leung, Nick
Canal, Marc
Paperback
$17.99
Two Paths to Prosperity: Culture and Institutions in Europe and China, 1000-2000
Greif, Avner
Mokyr, Joel
Tabellini, Guido
Hardcover
$59.93
The Ascent of Money: A Financial History of the World: 10th Anniversary Edition
Ferguson, Niall
Paperback
From $11.99