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Verkaufsmanagement in einem Sportverein: Kundenorientierung, Teamentwicklung und Controlling für ein gelungenes Verkaufskonzept
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Business GeneralSports General
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ISBN10: 3346011054
ISBN13: 9783346011053
Publisher: Grin Verlag
Published: Sep 10 2019
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346011053
Publisher: Grin Verlag
Published: Sep 10 2019
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
Einsendeaufgabe aus dem Jahr 2016 im Fachbereich Gesundheit - Sport - Sportökonomie, Sportmanagement, Note: 2,1, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: In dieser Arbeit geht es um das Verkaufsmanagement in einem vorgestellten Sportverein. Der Autor konzentriert sich zunächst auf die Verkaufsorganisation, das Modell der 13 Stufen des Verkaufs sowie die Verkaufsprozessoptimierung. Anschlie end wird die Kundenorientierung angesprochen. Hierzu führt der Autor das Konzept der Selbstkonkordanz an und geht zusätzlich auf die Kundenbindung und Zusatzverkäufe ein. Bevor der Autor mit dem Themenbereich Controlling und den Kennzahlen des Vertriebs abschlie t, werden die verschiedenen Phasen der Teamentwicklung beschrieben und die Bedeutung der Motivation von Mitarbeitern hervorgehoben.
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