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Die Verblüffende Macht Der Sprache: Was Sie Mit Worten Auslösen Oder Verhindern Und Was Ihr Sprachverhalten Verrät
Hardcover
Publisher Price: $44.99
ISBN13: 9783658186623
Publisher: Springer
Published: Dec 6 2017
Pages: 330
Weight: 1.26
Height: 0.81 Width: 5.83 Depth: 8.27
Language: German
Dieses Buch beschreibt die Mechanismen der Sprachverarbeitung im Gehirn - dem Dreh- und Angelpunkt für die Wortwirkung. Dort wird entschieden, was Worte beim Empfänger auslösen und welche Reaktionsketten sein Verhalten triggern.
Worte wirken im Gehirn wie ein Medikament - nur schneller und zuverlässiger. Das Wissen um diese Mechanismen macht jede Kommunikation wirksamer und einfacher. Zahlreiche reale Beispiele führen zu sofortigen Aha-Erlebnissen. Sie illustrieren eindrucksvoll, wie machtvoll Worte sind, was sie bei Mitarbeitern oder Verhandlungspartnern auslösen können und zeigen, wie sie mit besserer Wirkung eingesetzt werden - im Berufsleben wie in vielen anderen Lebenssituationen.
Nicht zuletzt verraten Worte immer etwas über den Menschen, der sie ausspricht. Oftmals mehr, als diesem lieb sein kann. Dieses Buch vermittelt Ihnen, wie Sie aus dem Sprachverhalten eines Menschen die DNA seiner Persönlichkeit erkennen und sein Verhalten entschlüsseln.
Die 2. Auflage wurde sorgfältig durchgesehen und korrigiert.
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