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Triple Play - Strategisches Bündeln von Informationsgütern
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ISBN10: 3640431839
ISBN13: 9783640431830
Publisher: Grin Verlag
Published: Sep 24 2009
Pages: 28
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783640431830
Publisher: Grin Verlag
Published: Sep 24 2009
Pages: 28
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2008 im Fachbereich VWL - Wettbewerbstheorie, Wettbewerbspolitik, Note: 2,3, Universität zu Köln, Sprache: Deutsch, Abstract: 1998 wurde die Deutsche Telekom von der europäischen Kommission dazu aufgefordert, ihre Kabelnetze zu verkaufen, um einen grö eren Wettbewerb zu ermöglichen. Diese wurden daraufhin 2001/2002 an die späteren Unternehmen Unitymedia, KabelBW sowie 2003 an KabelDeutschland verkauft (Vgl.http: //www.kabeldeutschland.com). Dadurch wurden der Telekommunikationsmarkt und der Markt für Kabelfernsehnetze getrennt. Gleichzeitig wurde mit dem technologischen Fortschritt die Basis für digitales Kabelfernsehen geschaffen, welches eine bessere Bild- und Tonqualität zulässt und eine grö ere Kapazität für Fernsehanstalten bereitstellt. Zusätzlich investierten die neuen Kabelunternehmen ebenfalls im Bereich der Rückkopplungsfähigkeit der Kabelnetze, um in Konkurrenz zu den Telekommunikationsunternehmen zu treten. Dadurch können die Kabelunternehmen neue Konsumenten auf dem Telekommunikationsmarkt gewinnen. Im Hinblick auf diese Konstellationen ist erstmals der Begriff des Triple Play aufgetaucht. Mit Triple Play ist gemeint, dass der Konsument Fernsehen, Telefon und Internet aus einer Leitung erhält und diese zudem bei einem Anbieter beziehen kann. Er hat dadurch die Möglichkeit, Transaktionskosten einzusparen. Zeitgleich investierten die Telekommunikationsunternehmen in die Entwicklung des IPTV, welches als sogenanntes Internet Protokollfernsehen definiert wird. Eine Vorreiterrolle nimmt hierbei die Deutsche Telekom ein, die 2006 mit T-Home erstmals ein IP-TV-Angebot auf den Markt brachte. Durch diese Entwicklung stiegen die Telekommunikationsunternehmen ihrerseits in den Markt der Kabelanbieter ein. Demgemä zeigt der erst 1998 getrennte Markt wieder Tendenzen zu einem Markt zusammenzuschmelzen, beziehungsweise es ist ein dritter Markt entstanden, welcher nun unter dem Begriff des Triple Play Markts bekannt ist. Die interess
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