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Teamsportmanagement
Paperback
EconomicsManagementSports General
Publisher Price: $42.00
ISBN13: 9783486755176
Publisher: de Gruyter Oldenbourg
Published: Aug 19 2014
Pages: 158
Weight: 0.58
Height: 0.34 Width: 6.69 Depth: 9.61
Language: German
Die Ligawettbewerbe der gro en Teamsportarten Fu ball, Basketball, Handball, Volleyball und Eishockey sind heute die ökonomisch wichtigsten Anwendungsfälle des Sportmanage-ments. Hier sind zahlreiche Berufsfelder entstanden, die sich weitgehend von der Freiwilligkeit des vereinsorganisierten Amateursports gelöst haben. Ein ausschlie lich erfahrungsbasiertes Durchwursteln genügt folglich den Ansprüchen an ein Management nicht mehr. Vielmehr benötigen Führungskräfte möglichst fundierte Managementkenntnisse. Diese sind im vorliegenden Buch inhaltlich stringent und kompakt aufbereitet: Gestaltung von Organisa-tionsstrukturen, Regulierung von Ligawettbewerben, mediale und werbliche Verwertung von Teamsport.
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