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Strategische Planung Und Unsicherheit
Paperback
Series: Betriebswirtschaftliche Forschung Zur Unternehmensführung
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ISBN10: 3409138269
ISBN13: 9783409138260
Publisher: Springer Nature
Published: Jan 1 1992
Pages: 665
Weight: 2.40
Height: 1.39 Width: 6.69 Depth: 9.61
Language: German
ISBN13: 9783409138260
Publisher: Springer Nature
Published: Jan 1 1992
Pages: 665
Weight: 2.40
Height: 1.39 Width: 6.69 Depth: 9.61
Language: German
Die Literatur zum Gesamtbereich Strategische Planung hat einen Umfang angenommen, der es nicht leicht macht, sich einen erschöpfenden, systematischen Überblick zu verschaffen. Für zahlreiche Unternehmen bedeutet strategische Pla- nung und ihre Verknüpfung mit dem Gesamtplanungssystem eine Forderung und Aufgabe, der man in mannigfacher Weise gerecht zu werden versucht. Um so mehr nimmt es Wunder, da bis heute eine Erklärung fehlt, warum diese Planung über- haupt notwendig ist oder anders gesagt: warum eine einstufige Unternehmens- gesamtplanung nicht ausreicht. Zwei Fragenkomplexe liegen dem folgenden Buch zugrunde: 1. Wie lä t sich die strategische Unternehmensplanung erklären und ihre Notwen- digkeit begründen? 2. Wie lä t sich das Problem der Unsicherheit im Rahmen der strategischen Unter- nehmensplanung berücksichtigen? Wie und inwieweit lä t es sich lösen? Als Antwort auf die erste Frage legt der Autor ein überzeugendes Erklärungs- modell vor: Die strategische Planung wird als erster, entscheidender Schritt im Rahmen eines heuristischen Ansatzes zur Lösung des Interdependenzproblems - des Ansatzes der hierarchischen Planung -aufgefa t und erklärt. Die der strate- gischen Planung in der Literatur zugeschriebenen Merkmale brauchen nicht mehr postuliert, sie können vielmehr schlüssig aus dem vorgelegten Erklärungsmodell abgeleitet werden. Damit ist erstmals -und wie ich meine: erfolgreich -der Versuch unternommen worden, die strategische Planung theoretisch zu fundieren. Ein durchaus erwähnenswerter Nebeneffekt ist der, da dadurch dem inflatorischen Gebrauch des Begriffs strategisch entgegengewirkt wird. Die Verwendung und Reservierung des militärischen Begriffs strategisch für die erste Stufe der hierar- chischen Planungerscheint vollauf gerechtfertigt.
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