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Strategische Allianzen Im Internationalen Bankgeschäft
Paperback
Series: Neue Betriebswirtschaftliche Forschung (Nbf), Book 154
EconomicsManagementShakespeare
ISBN13: 9783409132633
Publisher: Gabler Verlag
Published: Sep 1 1995
Pages: 201
Weight: 0.60
Height: 0.47 Width: 5.83 Depth: 8.27
Language: German
Thomas Schubert zeigt auf, da strategische Allianzen ein geeignetes Instrument sind, um den veränderten Aufgaben im internationalen Bankgeschäft gerecht zu werden. Er untersucht zunächst die theoretis chen Grundlagen strategischer Allianzen und die Strategischen Optionen für international tätige Kreditinstitute. Darauf aufbauend werden mögliche Strukturen zur Umsetzung strategischer Allianzen im Ban kgeschäft sowie Verfahren der Entscheidungs-findung hinsichtlich des adäquaten Wettbewerbsverhalten, der Präsenzform und der Geschäftsbereiche vorgestellt. Darüber hinaus geht der Autor ausführlich auf die besonderen Anforderungen, die an das Management einer strategischen Allianz gestellt werden, ein.
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