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Storytelling ALS Führungs- Und Kommunikationsstrategie: Konzepte, Instrumente Und PRAXIS Im Sportbusiness
Paperback
Business GeneralWriting InstructionSports General
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ISBN13: 9783658533724
Publisher: Springer vs
Language: German
Im Sport entscheiden heute nicht nur Leistung und Erfolg, sondern auch die Fähigkeit, Aufmerksamkeit zu gewinnen und Menschen langfristig zu binden. Dieses Buch zeigt, wie strategisches Storytelling zur zentralen Erfolgsressource für Sportorganisationen, Vereine, Verbände, Ligen und Unternehmen wird.
Auf Basis aktueller Erkenntnisse aus Kommunikationswissenschaft, Medienforschung und Psychologie erläutert es, warum Geschichten wirken und wie sie gezielt für Führung, Markenbildung, Medienarbeit und Sportjournalismus eingesetzt werden können. Im Mittelpunkt steht das Storytelling-Haus als praxisnahes Modell zur Entwicklung einer konsistenten narrativen Identität. Zugleich beleuchtet das Buch die Zukunft der Sportkommunikation: Künstliche Intelligenz, Prompting, Data Storytelling und personalisierte Kommunikationssysteme verändern die Entwicklung und Verbreitung von Geschichten grundlegend. Ein fundierter Leitfaden für Professionals im Sportbusiness sowie für Kommunikations- und Medienwissenschaftler, die die strategische Kraft von Storytelling verstehen und nutzen möchten.
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