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Sportsponsoring im Profifußball. Von klassischer Werbung zum Digital Sponsoring
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ISBN10: 3668337543
ISBN13: 9783668337541
Publisher: Grin Verlag
Published: Dec 5 2016
Pages: 36
Weight: 0.13
Height: 0.09 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783668337541
Publisher: Grin Verlag
Published: Dec 5 2016
Pages: 36
Weight: 0.13
Height: 0.09 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2015 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,3, Hochschule für Gesundheit und Sport, Ismaning, Sprache: Deutsch, Abstract: Zielsetzung dieser Studienarbeit ist die Darstellung des Sportsponsorings und dessen Möglichkeiten im Profifu ball. Eingangs erfolgt eine allgemeine Betrachtung des Sportsponsorings. Dazu werden zunächst unterschiedliche Definitionsansätze untersucht sowie die Ziele des Sportsponsorings erläutert. Zudem wird in dem ersten Kapitel seine Funktion als Bindeglied zwischen dem Sport, den Medien und der Wirtschaft dargestellt. Anschlie end wird das Sportsponsoring im Profifu ball, angefangen bei seinem Ursprung und der historischen Entwicklung bis hin zu den unterschiedlichen und vielseitigen Einsatzmöglichkeiten. Im weiteren Verlauf werden die relevanten Folgen der voranschreitenden Digitalisierung beschrieben, die sich auch auf das Sportsponsoring auswirken. Hierzu wird auf das Digital Sponsoring und auf die verschiedenen Social-Media-Kanäle eingegangen. Abschlie end wird anhand der deutschen Fu ball-Bundesliga sowie der englischen Premier League und deren internationalen Ausrichtung das weltweite Sportsponsoring und dessen Möglichkeiten auf internationalen Märkten verdeutlicht. Im Fazit der Studienarbeit werden die wichtigsten Inhalte und die daraus resultierenden Erkenntnisse abschlie end zusammengefasst.
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