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Sportmarketing am Beispiel eines Vereins. SWOT-Analyse, Merchandising und Licensing, Digitalisierung und Sponsoring
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ISBN10: 3346799379
ISBN13: 9783346799371
Publisher: Grin Verlag
Published: Jan 4 2023
Pages: 22
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346799371
Publisher: Grin Verlag
Published: Jan 4 2023
Pages: 22
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2022 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,3, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Diese Hausarbeit behandelt das Thema Sportmarketing mit den Bereichen SWOT-Analyse, Merchandising und Licensing, Digitalisierung und abschlie end eine Aufgabe zum Thema Sponsoring. Die SWOT-Analyse wird über den TSG 1899 Hoffenheim durchgeführt. Das Ganze wird möglich mittels Ressourcenanalyse, Analyse der Unternehmensumwelt und Erstellung einer SWOT-Matrix.
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