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Sport-Sponsoring: An Den Beispielen: Fifa Fußball-Wm 2006tm in Deutschland Und Fifa Fußball-Wm 2010tm in Südafrika
Hardcover
Publisher Price: $49.00
ISBN13: 9783486591194
Publisher: de Gruyter Oldenbourg
Published: May 5 2010
Pages: 254
Weight: 1.35
Height: 0.63 Width: 6.69 Depth: 9.61
Language: German
Im digitalen Zeitalter des information overload wird es für Unternehmen immer schwieriger, die relevanten Zielgruppen zu erreichen. Sport wirkt schon seit jeher als Zuschauermagnet und zieht Menschen in seinen Bann. Deshalb eignet sich das Sport-Sponsoring ideal zur kommunikativen Ansprache unterschiedlicher Zielgruppen. Auch im deutschsprachigen Raum gewinnt gerade der Fu ball an immer grö erer Bedeutung und Beliebtheit. Vor diesem Hintergrund beleuchtet dieses Buch das Sponsoring, wie auch das wichtiger werdende Ambush Marketing, gro er Sport-Events am Beispiel der Fu ball-Weltmeisterschaften in Deutschland 2006 und in Südafrika 2010 an einer Vielzahl von Praxisbeispielen.
Leider sind in der Vergangenheit fehlerhafte Drucke des Werkes in Umlauf geraten (Fehler auf dem Umschlag). Wenn Sie Ihr fehlerhaftes Exemplar umtauschen möchten, wenden Sie sich bitte an Anja Cheong, Acquisitions Editor Business & Economics, unter anja.cheong@degruyter.com
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