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Sponsoring von Extremsportarten
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ISBN10: 3346992446
ISBN13: 9783346992444
Publisher: Grin Verlag
Published: Jan 6 2024
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346992444
Publisher: Grin Verlag
Published: Jan 6 2024
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2023 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 2, Privatuniversität Schloss Seeburg, Sprache: Deutsch, Abstract: Man sieht atemberaubende Bilder und/oder Videos, wo Menschen das scheinbar unmögliche möglich machen. Sie springen von Hochhäusern oder klettern ungesichert mehrere hundert Meter über dem Boden und riskieren dabei oft ihr Leben. Das Sponsoring von Extremsportarten ist seit geraumer Zeit keine Seltenheit mehr. Was ist aber genau Sponsoring und welche Sportarten werden als Extremsportarten definiert? Warum wählen gewisse Unternehmen genau die Form des Extremsportsponsorings und welche mediale Aufmerksamkeit ziehen sie damit auf sich? Mit genau diesen Fragen beschäftigt sich die folgende Studienarbeit. Als Praxisbeispiel des Extremsportsponsorings wird die Red Bull GmbH herangezogen. Sie ist ein führendes weltweites Unternehmen im Bereich des Sportsponsorings und somit die perfekte Möglichkeit diese Art des Sponsorings zu beleuchten. Unternehmen, die Extremsportler und Extremsportlerinnen sponsern, können damit, neben dem Ansehen, auch unter gro e mediale Kritik geraten. Infolgedessen werden abschlie end auch die Chancen und Risiken des Sponsorings von Extremsportarten erarbeitet und ein Fazit aus der Arbeit gezogen. Bereits seit geraumer Zeit spielt das immer grö er werdende Interesse der Mediengestaltung für Unternehmen sowie auch deren Kunden eine wesentliche Rolle. Sponsoring von Sport, in diesem Fall von Extremsport, ist eine Methode von Firmen, welche eine starke emotionale Wirkung auf die Konsumenten hat und eine gewisse Aufmerksamkeit auf sich zieht. Bei Extremsportsponsoring ist jedoch sehr häufig die Frage, ob die Wirkung es wert ist ein Menschenleben aufs Spiel zu setzen? Extremsport und Sponsoring stehen somit in keinem spannungsfreien Verhältnis.
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