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Sponsoring im Profifußball. Das Beispiel adidas
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ISBN10: 3656634890
ISBN13: 9783656634898
Publisher: Grin Verlag
Published: Apr 11 2014
Pages: 66
Weight: 0.21
Height: 0.16 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783656634898
Publisher: Grin Verlag
Published: Apr 11 2014
Pages: 66
Weight: 0.21
Height: 0.16 Width: 5.83 Depth: 8.27
Language: German
Bachelorarbeit aus dem Jahr 2013 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,5, Deutsche Hochschule für Gesundheit und Sport (vormals H: G Hochschule für Gesundheit & Sport, Technik & Kunst), Sprache: Deutsch, Abstract: Fragen, die in diese Arbeit beantwortet werden sollen: Welche Rolle nimmt adidas als Sportartikelhersteller im Sponsoring ein? Welche Sponsoringaktivitäten unternimmt das Unternehmen im Fu ball? Was ist das Besondere an den Sponsoringaktivitäten von adidas im Fu ball? Welche Ziele verfolgt das Unternehmen mit seinen Sponsoringaktivitäten? Sind die Sponsoringaktivitäten von adidas erfolgreich? Um diese Fragen beantworten zu können, werden im theoretischen Teil der Arbeit die Begrifflichkeiten und verschiedenen Facetten des Sponsorings erklärt. Dazu gehören die verschiedenen Sponsoringformen, die Sponsoringwirkung und natürlich der allgemeine Sponsoringprozess. Der empirische Teil beginnt mit einer kurzen Historie von adidas. In diesem Zusammenhang wird auch auf die verschiedenen Markenlogos von adidas Bezug genommen. Im Anschluss werden die Sponsoringaktivitäten von adidas im Fu ball auf den allgemeinen Sponsoringprozess bezogen. Hier wird dargestellt, inwiefern dieser allgemeine Prozess für adidas Gültigkeit besitzt und worin die Besonderheiten des Sponsors adidas liegen. Abschlie end werden die Ergebnisse im Schlusskapitel zusammengefasst, und es wird ein Resümee gezogen.
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