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Social-Media-Marketing im professionellen Teamsport. Eine Literaturanalyse
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ISBN10: 3668433119
ISBN13: 9783668433113
Publisher: Grin Verlag
Published: Apr 13 2017
Pages: 32
Weight: 0.12
Height: 0.08 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783668433113
Publisher: Grin Verlag
Published: Apr 13 2017
Pages: 32
Weight: 0.12
Height: 0.08 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2017 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,7, Deutsche Sporthochschule Köln (Institut für Sportökonomie und Sportmanagement), Veranstaltung: Sportmarketing, Sprache: Deutsch, Abstract: Die Arbeit analysiert wissenschaftliche Beiträge zu Social-Media-Marketing aus dem gesonderten Blickwinkel des professionellen Teamsports. Die Datenerhebung fand im November 2016 statt und beinhaltet den Untersuchungszeitraum Januar 2012 bis Oktober 2016. Aus neun englisch-sprachigen Top-Journals wurden insgesamt 19 relevante Artikel identifiziert, deren Erkenntnisse kurz dargestellt werden. Darüber hinaus wurde eine Kategorisierung der Forschungsrichtungen vorgenommen.
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