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Die Schokoläden Von Dubai: Spezialisierung Und Preziosisierung in Einer Erlebnisorientierten Shopping Mall Photogeographische Erkundung Und Essays
Hardcover
General Racism & Ethnic StudiesGeneral SociologyGeneral World History
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ISBN10: 9004774270
ISBN13: 9789004774278
Publisher: Brill
Language: German
ISBN13: 9789004774278
Publisher: Brill
Language: German
Der Band dokumentiert die exquisiten Schokoladengeschäfte in der Dubai Mall, die eine gesamte Einkaufsgasse des 2008 eröffneten städtebaulichen Wahrzeichens und beliebten Freizeitortes belegten. Eine Reihe essayhafter Ausführungen stellt die umfangreiche Photoserie im Zentrum des Buches in grö ere Zusammenhänge. So erinnert die Massierung von Schokoläden an die Branchensortierung historischer Märkte. Die Vorliebe für edle Schokoladen repräsentiert einen Trend zum Luxuskonsum in den Golfstaaten. Ihre juwelengleiche Präsentation führt zur Preziosisierung als einzigartige Wertgegenstände. Auf mehreren Ebenen soll Wertschätzung für Dubai, die Mall und die Schokolade gewonnen werden. Jüngst zeigte sich die weltweite Begeisterung für Dubai-Schokolade als weiteres Spiel um Aufmerksamkeit und Reputation.
This book showcases the exquisite chocolate shops that occupied an entire shopping arcade within the newly opened Dubai Mall, an urban landmark and popular leisure destination. A series of essays provide context for the photo series at the heart of the volume. The concentration of chocolate shops is reminiscent of the way goods were sorted by trade in historical markets. The popularity of fine chocolates reflects the growing demand for luxury goods in the region. Their jewel-like presentation leads to their 'preciosisation' as unique valuables. The aim is to increase appreciation of Dubai, the mall, and chocolate on several levels. Recently, the worldwide enthusiasm for 'Dubai chocolate' has emerged as another game for attention.
This book showcases the exquisite chocolate shops that occupied an entire shopping arcade within the newly opened Dubai Mall, an urban landmark and popular leisure destination. A series of essays provide context for the photo series at the heart of the volume. The concentration of chocolate shops is reminiscent of the way goods were sorted by trade in historical markets. The popularity of fine chocolates reflects the growing demand for luxury goods in the region. Their jewel-like presentation leads to their 'preciosisation' as unique valuables. The aim is to increase appreciation of Dubai, the mall, and chocolate on several levels. Recently, the worldwide enthusiasm for 'Dubai chocolate' has emerged as another game for attention.
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