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Schlank, Intelligent Und Schnell: So Führen Sie Ihr Unternehmen Zur Hochleistung
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ISBN10: 3409187316
ISBN13: 9783409187312
Publisher: Springer Nature
Published: Jan 1 1992
Pages: 207
Weight: 0.54
Height: 0.44 Width: 5.50 Depth: 8.50
Language: German
ISBN13: 9783409187312
Publisher: Springer Nature
Published: Jan 1 1992
Pages: 207
Weight: 0.54
Height: 0.44 Width: 5.50 Depth: 8.50
Language: German
Unbestritten ist heute, da wir uns mit wachsendem Tempo in neuen Strömungen vielfältiger Veränderungen bewegen, die das Umfeld jedes einzelnen und insbesondere das Umfeld von Un- ternehmen erfassen. Schlank, intelligent und schnell könnte deshalb die Erfolgsfor- mel für die Unternehmen lauten, die die rasanten Markt-, Wett- bewerbs- und Technologieveränderungen aufgreifen und sich flexibel, kreativ und pro aktiv zunutze machen. Schon seit eini- ger Zeit wissen wir um die hohe Dynamik. Und in diesem Jahr- zehnt wird die Frage nach der Beeinflussung und der Beherr- schung der Entwicklungen immer evidenter. Für Unternehmen bedeutet dies, jetzt Defizite bei den bisheri- gen Erkenntnissen und Erfahrungen aufzudecken und die Dyna- mik durch gezieltes praxisnahes Lernen und eigene Kreativität zum Nutzen und zum gesunden zukünftigen Bestehen des Un- ternehmens umzusetzen. Genau hier setzte das Gabler Forum Management der Hochlei- stungsorganisationen an. In diesem Buch aus der Reihe Edition GABLERS MAGAZIN wollen wir mit den theorie- und praxis- kompetenten Beiträgen des Forums konkrete Wege zeigen, wie Unternehmen zur Hochleistung gelangen können. Die Autoren öffnen dazu ein weites Feld und schärfen unser Be- wu tsein. Denn es ist richtig, wenn Tom Sommerlatte konsta- tiert, da wir bisher zu wenig Gedanken darauf verwendet ha- ben, wie wir unsere Unternehmen auf Dynamik und Verände- rungen ausrichten können. Der Marketingexperte Prof. Heribert EDITION - GABLERS MAGAZIN 5 Meffert zeigt dazu einen Weg zum evolutionären Marketing.
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