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Reisebüro-Management: Gestaltung Der Vertriebsstrukturen Im Tourismus
Hardcover
Series: Lehr- Und Handbücher Zu Tourismus, Verkehr Und Freizeit
Publisher Price: $60.00
ISBN13: 9783486586183
Publisher: de Gruyter Oldenbourg
Published: Aug 18 2008
Pages: 462
Weight: 2.06
Height: 1.00 Width: 6.69 Depth: 9.61
Language: German
Die Reisebürobranche ist mit zahlreichen Veränderungen am Reisemarkt konfrontiert, die eine verstärkte professionelle Anwendung von Managementmethoden erfordern. So gibt das Lehrwerk dem Leser einen umfassenden Einblick in das Management eines Reisebüros und einen Überblick über die Branchenentwicklung. Das Buch richtet sich vorrangig an heutige und morgige Führungskräfte in Reisebüros und fokussiert auf die leitenden Aufgaben.
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