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Ökosysteme Im Mittelstand
Hardcover
Series: Management Und Controlling Im Mittelstand
ISBN13: 9783658298432
Publisher: Springer Gabler
Published: Sep 15 2020
Pages: 177
Weight: 0.83
Height: 0.50 Width: 5.83 Depth: 8.27
Language: German
Die Unternehmenslandschaft steht vor einem der dramatischsten Umbrüche der letzten 150 Jahre. Digitale Technologien verändern die Art und Weise, in der Unternehmen Wettbewerb treiben und Wertschöpfung erzielen. Nicht nur für den Mittelstand, sondern auch für Gro unternehmen hat sich die Wettbewerbsdynamik stark verändert: Es konkurrieren nicht mehr nur Unternehmen gegeneinander, sondern ganze Ökosysteme. Eng verbunden mit dieser neuen Erscheinungsform der Unternehmensorganisation ist die sogenannte Plattformökonomie. Plattformanbieter wie Amazon gehören längst zu den wertvollsten Unternehmen weltweit. Nur ein Hype, oder eine werthaltige strategische Entwicklung? Mit dieser Frage beschäftigen sich die Autoren dieses Buchs. Nachweislich ihrer Studie, die 2018/2019 unter deutschen mittelständischen Unternehmen aufgeführt wurde, hat auch der Mittelstand bereits erste Schritte in Richtung Plattformökonomie unternommen.
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