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Die Musikindustrie im digitalen Wandel: Akteure, Formate und Geschäftsmodelle verändern das Musikbusiness
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ISBN10: 3959351003
ISBN13: 9783959351003
Publisher: Disserta Verlag
Published: Oct 31 2016
Pages: 108
Weight: 0.30
Height: 0.22 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783959351003
Publisher: Disserta Verlag
Published: Oct 31 2016
Pages: 108
Weight: 0.30
Height: 0.22 Width: 5.83 Depth: 8.27
Language: German
Fortschreitende Digitalisierungsprozesse sind in nahezu allen Bereichen der Unterhaltungsindustrie zu finden. Besonders stark wirkt sich diese Entwicklung derzeit auf die Musikindustrie aus, was sich anhand neuer Geschäftsmodelle sowie veränderter Produktions- und Distributionsbedingungen erkennen lässt. Doch welche neuen Strategien bedarf es seitens der Musikindustrie, um der Vielschichtigkeit an Möglichkeiten, die mit der Digitalisierung im Musikmarkt einhergehen, gerecht zu werden? Mit welchen neuen Strategien reagiert die Musikindustrie auf diese Veränderungen? Und was ruft eigentlich diese Strukturbrüche aus, die es bereits in der Vergangenheit zu beobachten gab? Unter Berücksichtigung von Akteuren, Formaten und Geschäftsmodellen untersucht das vorliegende Buch den musikkulturellen Strukturwandel unter historischen und gegenwärtigen Gesichtspunkten.
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