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Multimedia Im Verkaufsgespräch: Mit Zehn Fallbeispielen Für Den Erfolgreichen Einsatz
Paperback
ISBN13: 9783322847249
Publisher: Gabler Verlag
Published: Jan 23 2012
Pages: 223
Weight: 0.72
Height: 0.48 Width: 6.14 Depth: 9.21
Language: German
Anhand zahlreicher Fallbeispiele aus Handel (Look, Festo, Kimberly-Clark), Dienstleistung (Allianz, JurFinanz, LBS) und Endkundengeschäft (Schindler, Okal, Audi, Jäckering) zeigen die Autoren, wie der gelungene Multimedia-Einsatz im Verkaufsgespräch aussehen kann und was bei Gestaltung, Implementierung und Erfolgskontrolle zu beachten ist.
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