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Mobile Commerce: Grundlagen Und Techniken
Paperback
ISBN13: 9783540005353
Publisher: Springer
Published: Oct 23 2003
Pages: 230
Weight: 0.76
Height: 0.51 Width: 6.14 Depth: 9.21
Language: German
Mobile Commerce (MC) ist eine spezielle Ausprägung des Electronic Commerce (EC), die vor allem durch die Konvergenz von Internet- und Mobilfunk-Technologie entsteht. Dabei umfasst MC jede Art von geschäftlicher Transaktion, bei der die Transaktionspartner mobile elektronische Kommunikationstechniken einsetzen. Das Lehrbuch vermittelt aktuelles MC-Basiswissen aus der Sicht des Wirtschaftsinformatikers - von den Grundlagen drahtloser Kommunikation und dem Entwurf mobiler Anwendungen bis hin zur Geschäftsprozessoptimierung und der Bewertung mobiler B2B- und B2C-Geschäftsmodelle. Einfache Beispiele und Übungsaufgaben veranschaulichen die Thematik.
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