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Medienpräsenz von Sportveranstaltungen durch ihre Übertragung im Internet
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ISBN10: 3668337942
ISBN13: 9783668337947
Publisher: Grin Verlag
Published: Nov 15 2016
Pages: 36
Weight: 0.13
Height: 0.09 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783668337947
Publisher: Grin Verlag
Published: Nov 15 2016
Pages: 36
Weight: 0.13
Height: 0.09 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2015 im Fachbereich Gesundheit - Sport - Medien und Kommunikation, Note: 1,5, Hochschule für Gesundheit und Sport, Ismaning, Sprache: Deutsch, Abstract: Zielsetzung dieser Studienarbeit ist die Darstellung der Medienpräsenz von Sportveranstaltungen durch ihre Übertragung im Internet. Eingangs erfolgt eine Betrachtung des Zusammenspiels von Sport, Medien und Wirtschaft. Dazu wird zunächst die Entwicklung der Interaktionen dieser drei Sektoren dargestellt. Zudem werden die Wirkungen des Zusammenspiels und speziell das Sportsponsoring als elementares Bindeglied der drei Bereiche beschrieben. Anschlie end wird das Medium Internet näher vorgestellt. Hierzu wird neben der Entwicklung des Internets auch auf die unterschiedlichen Internetmärkte eingegangen. Im weiteren Verlauf werden die relevanten rechtlichen Aspekte, die im Internet zugrunde liegen, dargestellt. In diesem Zuge wird genauer auf die Übertragungsrechte sowie die Urheberrechte eingegangen. Zudem werden Finanzierungsmöglichkeiten für die Übertragung von Sportveranstaltungen aufgezeigt. Hierzu erfolgen detaillierte Erläuterungen indirekter und direkter Erlösformen. Abschlie end werden ausgewählte Sportarten beispielhaft vorgestellt, die in Deutschland eine hohe Internetpräsenz aufweisen und als Vorreiter gelten. Im Fazit der Studienarbeit werden die wichtigsten Inhalte und die daraus resultierenden Erkenntnisse abschlie end zusammengefasst.
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