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Medien- und Öffentlichkeitsarbeit im Sport. Krisen-PR am Beispiel von "Shitstorms"
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ISBN10: 3668847533
ISBN13: 9783668847538
Publisher: Grin Verlag
Published: Dec 18 2018
Pages: 40
Weight: 0.14
Height: 0.10 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783668847538
Publisher: Grin Verlag
Published: Dec 18 2018
Pages: 40
Weight: 0.14
Height: 0.10 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2018 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 2,3, SRH Hochschule Riedlingen, Sprache: Deutsch, Abstract: In der Gesellschaft nimmt der Stellenwert von Social Media Plattformen immer mehr zu. Unternehmen oder Vereine, die heutzutage keinen Account auf Facebook oder Twitter besitzen, hinken der digitalen Gesellschaft hinterher. Ein solcher Vereins-Account auf digitalen Plattformen bedeutet für die PR-Abteilung aber auch einen erheblichen Mehraufwand. Dieser Mehraufwand ist allerdings nötig, um Vereinsmitgliedern und Fans Informationen direkt vermitteln zu können und somit auf die klassischen Gatekeeper verzichten zu können.
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