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Marktbeschreibung und Analyse eines Premium Fitnessstudios in einer Großstadt
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ISBN10: 3668584990
ISBN13: 9783668584990
Publisher: Grin Verlag
Published: Feb 8 2018
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783668584990
Publisher: Grin Verlag
Published: Feb 8 2018
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2017 im Fachbereich Gesundheit - Sport - Sportökonomie, Sportmanagement, Note: 1,2, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: In dieser Arbeit geht es um eine Marktbeschreibung- und Analyse eines Fitnessstudios mit einer Zielgruppe zwischen 30 und 85 Jahren in einer Gro stadt. Zunächst werden allgemeine Informationen über den Unternehmenstyp und seine Lage analysiert, woraufhin die Makroumfeldanalyse und die Abschätzung des Marktpotentials folgen. Anschlie end wird eine Wettbewerbsanalyse beschrieben und die Marktanalyse bewertet. Der zweite Teil dieser Arbeit handelt von der Marketingplanung mit den Punkten Budgetplannung, Kommunikationspolitik, Werbeplanung, Kostenkalkulation / Budgetvergleich bei der Werbeplanung und Synergieeffekte im Rahmen der Kommunikationspolitik. Ein Abschlussstatement rundet diese Arbeit ab.
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