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Marketing-Management Mit Multimedia: Neue Medien, Neue Märkte, Neue Chancen
Paperback
ISBN13: 9783322827463
Publisher: Gabler Verlag
Published: Feb 19 2012
Pages: 254
Weight: 0.92
Height: 0.55 Width: 6.69 Depth: 9.61
Language: German
Electronic Marketing gibt in kompakter und verständlicher Form einen umfassenden Überblick über die Einsatzmöglichkeiten, Chancen und Risiken der neuen Medien im Marketing-Management.
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