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Marketing eines Fitnessstudios. Marktbeschreibung- und Analyse
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ISBN10: 3668580553
ISBN13: 9783668580558
Publisher: Grin Verlag
Published: Dec 20 2017
Pages: 20
Weight: 0.12
Height: 0.04 Width: 7.00 Depth: 10.00
Language: German
ISBN13: 9783668580558
Publisher: Grin Verlag
Published: Dec 20 2017
Pages: 20
Weight: 0.12
Height: 0.04 Width: 7.00 Depth: 10.00
Language: German
Einsendeaufgabe aus dem Jahr 2017 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1.7, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Die Arbeit handelt von einer Marktbeschreibung und -Analyse sowie einer Marketingplanung eines Fitnessstudios. Dabei wird die Makroumfeld- und Wettbewerbsanalyse beachtet, wodurch das Marktpotential abgeschätzt werden kann. Im nächsten Schritt wird die Budgetplannung, Kommunikationspolitik und Werbeplanung behandelt. Darauf folgen die Kostenkalkulation und ein Budgetvergleich bei der Werbeplanung sowie Synergieeffekte im Rahmen der Kommunikationspolitik.
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