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Market Entry Strategies for the PR China: An Empirical Study on the Beer and Softdrink Industry

Market Entry Strategies for the PR China: An Empirical Study on the Beer and Softdrink Industry

Paperback

EconomicsManagement

ISBN10: 382446781X
ISBN13: 9783824467815
Publisher: Deutscher Universitatsverlag
Published: Mar 16 1999
Pages: 234
Weight: 0.61
Height: 0.55 Width: 5.25 Depth: 8.00
Language: German
The author examines market entry behaviour in China on the basis of a structured empirical analysis and discusses the crucial issues of a successful entry strategy.

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Economics