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Markenwertmanagement: Aufbau Und Erhalt Von Markenwissen Und -Vertrauen Im Wettbewerb- Eine Informationsoekonomische Analyse
Paperback
Series: Europaeische Hochschulschriften / European University Studie, Book 2081
AccountingBusiness GeneralEconomics
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ISBN13: 9783631310380
Publisher: Peter Lang
Published: Mar 1 1997
Pages: 314
Language: German
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