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Markenführung Im Internet: Verhaltenstypen -- Einflussfaktoren -- Erfolgswirkungen
Paperback
Series: Unternehmensführung Und Marketing, Book 42
ISBN13: 9783409123310
Publisher: Springer Nature
Published: Oct 29 2002
Pages: 285
Weight: 1.10
Height: 0.65 Width: 6.69 Depth: 9.61
Language: German
Der Autor unterzieht die Erfolgswirkungen auf Markenbekanntheitsgrad, Markenimage und Markenbindungserfolg einer detaillierten Analyse und leitet hieraus Implikationen für eine zielsetzungsgerechte Ausgestaltung der Markenführung im Internet durch Unternehmen ab.
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