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Marken-Power: Warum Aldi, Ikea, H&m Und Co. So Erfolgreich Sind
Paperback
ISBN13: 9783322828125
Publisher: Springer Pg
Published: Jan 6 2012
Pages: 279
Weight: 0.88
Height: 0.60 Width: 6.14 Depth: 9.21
Language: German
Anhand zahlreicher Beispiele wie Marks & Spencer, Toys 'R' Us, C&A, Aldi oder Ikea untersuchen die Autoren Strategien für den erfolgreichen Aufbau von Handelsmarken - Marken, die so mächtig sind wie Coca-Cola, Sony oder BMW - und liefern handfeste Hinweise für die praktische Umsetzung.
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