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Die Macht Des Kunden -- Und Wie Sie Ihn Trotzdem Kriegen: 17 Wege Zur Langfristigen Partnerschaft
Paperback
ISBN13: 9783322823755
Publisher: Gabler Verlag
Published: May 14 2012
Pages: 256
Weight: 0.79
Height: 0.55 Width: 6.00 Depth: 9.00
Language: German
In sieben Studien, an denen Tausende von Vertriebsmitarbeitern und Einkäufern teilnahmen, sowie in über hundert persönlichen Interviews mit leitenden Managern der wichtigsten Vertriebsorganisationen in den USA - darunter Microsoft, Coca Cola, Nike -- hat der in den USA als erfolgreicher Problemlöser für alle Verkaufsfragen anerkannte Josh Gordon die siebzehn Motivierungsmethoden ermittelt, die für den Erfolg entscheidend sind: von Vertrauensbildung und der Entwicklung einer gemeinsamen Vision über den Verkauf echter Wertangebote bis hin zu Partnerschaften.
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