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Loyalitätswettbewerb in Der Patientenversorgung: Wahrgenommene Dienstleistungsqualität ALS Determinante Der Patientenloyalität
Paperback
Series: Marktorientiertes Management
Business GeneralEconomicsManagement
ISBN13: 9783658056018
Publisher: Springer Gabler
Published: Jun 11 2014
Pages: 322
Weight: 1.01
Height: 0.78 Width: 5.83 Depth: 8.27
Language: German
Die Treue von Patienten gegenüber ambulanten und stationären Leistungserbringern gilt inzwischen als unumstrittener strategischer Erfolgsfaktor im Wettbewerb um lukrative Fälle. Zentraler Einflussfaktor in einem solchen Loyalitätswettbewerb ist dabei die von Patienten wahrgenommene Qualität. Vor diesem Hintergrund zeigt Sebastian Christian Ke el, dass Qualitätswahrnehmung und Loyalitätseinstellung von Patienten zwischen einweisendem Arzt, Krankenhaus und Fachabteilung übertragen werden. Die Befunde der Untersuchung liefern Ansatzpunkte für ein differenziertes Loyalitätsmanagement auf Krankenhaus- und Fachabteilungsebene und ermöglichen Rückschlüsse hinsichtlich eines effektiven Einweisermanagements.
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