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ISBN10: 6208994764
ISBN13: 9786208994761
Publisher: Verlag Unser Wissen
Published: Jun 24 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786208994761
Publisher: Verlag Unser Wissen
Published: Jun 24 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: German
Heutzutage ist das Marketing der Schlüssel zu jeder Unternehmensstrategie, aber es muss auch im Hinblick auf seine sozialen Auswirkungen überdacht werden. In dieser Arbeit wird die Verwendung von Dokumentarfilmressourcen als innovatives Instrument zur Entwicklung eines menschlicheren, authentischeren und emotionaleren Marketings vorgeschlagen. In einem Umfeld, das von Werbereizen übersättigt ist und in dem die Verbraucher immer anspruchsvoller und misstrauischer werden, wird vorgeschlagen, dass der dokumentarische Ansatz dazu beitragen kann, eine echte Verbindung zum Publikum herzustellen. Der Dokumentarfilm, der von Natur aus auf Wahrheit, echten Zeugnissen und menschlichen Geschichten beruht, kann dazu genutzt werden, die Markenpositionierung zu stärken, ihre Botschaft zu untermauern und dauerhafte emotionale Bindungen zu schaffen. Im Mittelpunkt des Vorschlags steht das Konzept des Dokumentarischen Marketings, eine Methode, die Praktiken zusammenführt, die es in der Werbung bereits gibt - wie die Einbeziehung echter Kunden oder die Verwendung von emotional aufgeladenen Bildern und Musik -, die aber bisher isoliert angewandt wurden. Ziel ist es, sie zu einer kohärenten Strategie zusammenzufassen, die die menschlichste Seite von Marken zeigt und eine tiefe Wirkung auf den Verstand und das Herz des Verbrauchers hat.
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