Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Does truth sell?

Does truth sell?

García García, Yoruba Magdalena

Paperback

General Sociology

ISBN10: 6208994756
ISBN13: 9786208994754
Publisher: Our Knowledge Publishing
Published: Jun 24 2025
Pages: 88
Weight: 0.28
Height: 0.21 Width: 6.00 Depth: 9.00
Language: English
Nowadays, marketing is key to any business strategy, but it must also be rethought from its social impact. This paper proposes the use of documentary film resources as an innovative tool to develop a more human, authentic and emotional marketing. In an environment saturated with advertising stimuli, where consumers are increasingly demanding and distrustful, it is proposed that the documentary approach can help generate a real connection with the public. Documentary film, by its nature based on truth, real testimonies and human stories, can be used to strengthen brand positioning, reinforce its message and create lasting emotional bonds. The proposal revolves around the concept of Documentary Marketing, a methodology that brings together practices that already exist in advertising -such as the inclusion of real customers or the use of emotionally charged images and music- but which until now have been applied in isolation. The objective is to consolidate them into a coherent strategy that allows to show the most human side of brands and generate a deep impact in the mind and heart of the consumer.

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