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Kundenorientierung Strategischer Geschäftseinheiten: Operationalisierung Und Messung
Paperback
Series: Neue Betriebswirtschaftliche Forschung (Nbf), Book 139
ISBN13: 9783409128315
Publisher: Gabler Verlag
Published: Jul 16 1997
Pages: 219
Weight: 0.63
Height: 0.50 Width: 5.83 Depth: 8.27
Language: German
Bernhard Peter Utzig verdeutlicht inhaltliche, methodische und wissenschaftstheoretische Ursachen für diesen Stand der Dinge. Der Autor entwickelt deduktiv eine Definition und Operationalisierung der Kundenorientierung und weist anhand der Messung von 190 strategischen Geschäftseinheiten Validität und Reliabilität seines Instruments nach. Verzeichnis: B. Peter Utzig verdeutlicht Ursachen für diesen Stand der Dinge. Der Autor entwickelt eine Definition und Operationalisierung der Kundenorientierung und weist anhand der Messung von 190 strategischen Geschäftseinheiten Validität und Reliabilität seines Instruments nach. Verzeichnis 2: B. Peter Utzig verdeutlicht Ursachen für die unzureichende Entwicklung zuverlässiger und praktikabler Me instrumente der Kundenorientierung. Der Autor entwickelt eine Definition und Operationalisierung der Kundenorientierung und weist anhand der Messung von 190 strategischen Geschäftseinheiten Validität und Reliabilität seines Instruments nach.
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