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Kommunikation Und Organisatorischer Wandel: Ein Ansatz Für Ein Effizientes Kommunikationsmanagement Im Veränderungsprozeß
Paperback
Series: Neue Betriebswirtschaftliche Forschung (Nbf), Book 217
ISBN13: 9783409128278
Publisher: Springer Nature
Published: Apr 16 1997
Pages: 408
Weight: 1.14
Height: 0.89 Width: 5.83 Depth: 8.27
Language: German
Niko Mohr entwickelt einen theoretisch fundierten Ansatz für ein effizientes und in den unternehmerischen Veränderungsproze integriertes Kommunikationsmanagement. Die daraus resultierenden Erkenntnisse werden in einer empirischen Studie überprüft und anhand einer Befragung von Vorständen und Betriebsräten deutscher und internationaler Unternehmen bestätigt. Verzeichnis: Niko Mohr entwickelt einen theoretisch fundierten Ansatz für ein effizientes und in den unternehmerischen Veränderungsproze integriertes Kommunikationsmanagement.
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